Setup is its first impression. Before the agent speaks to a single customer, a business has to shape what it knows, hear how it sounds, and trust it enough to switch it on.
AI Responder is an AI agent in Zuper’s communications suite. It answers customer calls, captures leads and shares job updates when nobody at the business can pick up.
From persona to test call
Give the agent a voice.
Pick a pre-configured agent, play its voice, then set its name, tone and voice.
People hear the agent before they commit to it.
Why setup needed designing
- 01
Instructions people can write
Good agent instructions are hard to write from a blank box, and guidance text alone felt clunky. A structured flow asks the right questions, so the knowledge base stays rich and consistent.
- 02
It speaks to customers
The agent talks directly to a business’s customers. It has to know the company accurately; reliability isn’t optional.
- 03
Confidence before launch
People can hold real calls with their agent before it goes live, and keep refining until it feels ready.
Replace open-ended “training” with a step-by-step framework, so people worry less about teaching the AI something wrong and feel sure it stays on-brand and professional.
Explored as one connected flow: open the exploration canvasSelect, hear and personalise
Setup starts with a persona. People pick a pre-configured agent, play its voice, then adjust its name, tone and voice so it sounds professional, approachable and on-brand from the first call.
Real product recording · 16 s · muted loopStructured knowledge, not a blank prompt
Instead of vague text fields, setup asks for services offered, booking rules, pricing and FAQs, alongside a greeting and company details. That keeps the agent consistently trained on accurate, company-specific knowledge.
- “Do you do storm damage inspections?”From Services offered
- “Can I book an appointment for the weekend?”From Booking rules
- “How do you price a repair?”Gap: add it during setup
- “Do you offer emergency roofing services?”From FAQs

Rehearse the call
Before going live, people can simulate a real call with their agent, hear how it answers and go back to refine it. That closes the confidence gap that often blocks AI adoption.
- Nova: Hi there! This is Nova. I can answer your questions and raise bookings. How can I help?
- Review
Ask sample questions as a caller would. Try the pricing one.
- Refine
Edit the knowledge behind a weak answer.
- Test again
Ask again until it feels right.
Where it landed
AI Responder reports 25% potential leads acquired after off-hour call pickups. That is a product-level figure for AI Responder as a whole; it doesn’t isolate the effect of onboarding. My contribution was the setup framework businesses use to prepare and test the agent first.
Launch and reception: Zuper Connect launch page